Advertising and marketing services in the nature of combining direct marketing and brand advertising strategies and tactics soliciting customer orders for others for goods and services in the consumer-direct and business-to-business environments via print, direct, retail and online channels.
Jeff has been at the forefront of the direct marketing industry for 25 years. He brings a wealth of experience based on strategic marketing and creative development work for hundreds of companies?from kitchen-table startups to some of the world's most recognized brands.
Mike joined Haggin Marketing in 1998 to be part of a more strategic, marketing-focused, and creative agency. He brings to his work 25 years in retail, catalog, and business-to-business marketing and advertising.
Mark is a seasoned direct response marketing executive with deep management and strategic marketing experience.
Greg serves Haggin Marketing's clients in strategic planning, creative development, and account management functions.
Mark has spent over 20 years as an executive with the country's leading advertising and marketing agencies, serving clients that include top retailers, manufacturers, and brand marketers.
With 30 years in the direct marketing field, Betsy has been a catalyst for hundreds of catalogers and direct marketers working to develop effective marketing strategies and build databases, and to glean key business intelligence from analytics.
For more than 20 years, Ellen has provided analytical and database marketing services to a wide variety of companies engaged in multichannel and database marketing.
Michele has been with Haggin Marketing for 14 years, leading agency teams in their service to brands including AT&T, Hallmark Gold Crown, Discovery Channel, Safeway, and Wells Fargo.
For nearly 15 years, Lanya has worked in the retail environment to address critical operational and marketing challenges.
With over 15 years experience in servicing the direct marketing community, Bob is intimately familiar with the increasing challenges faced by today's marketers.
Steve founded Getmembers.com in 1999 and grew the company to be the leader in advanced, trigger-based direct marketing solutions in the health and fitness industry, with over 1,500 active clients per year.
John works closely with prospective clients as they consider the service offerings of Haggin Marketing.
Jason has 15 years of client-side and agency marketing experience and has built innovative, results-driven direct, retail, and online marketing programs throughout his career.
Financial Modeling Brand Analysis Primary & Secondary Research Campaign Planning Performance Metrics.
How will our work be measured? Haggin Marketing doesn't take a single step until we fully understand the results you expect.
Audience Selection Strategy Development Media and Circulation Planning Database Analysis & Modeling Offer Development Testing Design.
Understanding the target First, we look at the numbers. By analyzing customer data, we develop a quantitative profile of high-potential prospects.
Competitive Positioning Concept Development Copy Voice Visual Design Language Photography & Layout.
Putting your brand to work Haggin Marketing treats each client relationship like a series of ongoing auditions-always innovating, never resting. Our creative team takes a whole-brain approach to project development, considering both look and performance. After all, it feels good to produce great work.
Digital Asset Management Online Optimization Desktop Publishing Premedia & Printing Tracking & Quality Assurance.
Innovation, on time and on budget Haggin Marketing runs a buttoned-up operation with zero tolerance for error. Our clients' advertising must be on time and on budget. Period.
Measurement Promotion Tracking ROI Analysis Product Indexing Rollout Planning Improvement Recommendations.
Our work is never good enough The ultimate goal of measurement and analysis is not what has been done, but what is to come. Our innovative testing approach begins at the most granular level, working its way up to fresh insight based on detailed knowledge.
We integrate and optimize the following marketing solutions in our contact strategies:
Copyright © 2009 Haggin Marketing, Inc. All Rights Reserved. “We put brands to work” is a service mark of Haggin Marketing, Inc.
Designated trademarks and brands are the property of their respective owners.